ABout us...


Read more about who we are, what we stand for and the experience we have.

Who are we?

Emperor Tropicals is an independently owned and dedicated aquatic retailer. We specialise in all things aquatic and because we are independent we can offer you a massive choice of products, which we believe are the best. We have been established since 1983 in Plymouth, run by fishkeepers for fishkeepers.

What do we offer you?

Lets start with Fish…..

We quarantine and sell you only the best quality livestock sourced from around the world. Our livestock is monitored and maintained for health as a priority from within our own purpose built quarantine facility. We sell tropical, coldwater, pond and marine fish as well as invertebrates and some amphibians.

We pride ourselves on having some of the best choices of healthy aquatic plants within the UK and they are ordered fresh every week. In season we also have a vast selection of pond marginals plants and water lilies.

There is a huge array of dry goods from all the leading manufacturers. We will only deal with manufacturers that we feel can help us offer you the best products which are of the highest quality. So you as a customer get the very best. We have a large selection of aquariums for sale from starter aquariums to custom-built options. We have had custom-built aquariums made for large ships, a zoo and regular homes; the only limits are your imagination. 

Why buy from us?

Our shop philosophy is ‘keepers of fish supplying fishkeepers’ In the Emperor team we have more than 100 years of combined knowledge of fishkeeping, so there is always someone in store who can help and advise you. We not only work within the aquatic trade but we also enjoy fishkeeping. Every member of the Emperor Tropicals team keeps at least one fish  ‘type’, some as you can imagine more…We consider this to be a great advantage over other shops as we can help not only first time fishkeepers but also the more advanced hobbyist succeed. We have worked closely with our suppliers for many years so we can, not only offer our customer’s competitive prices but also excellent choice on an amazing range of products. We are always here to offer an excellent ‘back up’ service for when things are not going to plan. 

We realise as a customer there is a whole world of choice out there, but we hope that you choose us, to help and support you keep on fishkeeping.